JOURNAL
Stories, dispatches and announcements from the maison.
Kinsō arrives in America.
HOF makes its US debut with Kinsō at The Quail during Monterey Car Week 2026 - after Lake Como, Goodwood and Autowelt Schweiz in Zurich. The tour continues: Los Angeles 18-19 August, Miami from 21 August, Atlanta from 26 August. America is a market that lives Car Couture like no other. First US dealer partners to be announced.
Craftsmanship begins with the material.
A season at HOF begins with the hide, not the paint. This chapter: camel leather from Al Khaznah Leathers in Abu Dhabi - the only LWG Gold camel tannery in the world. A rare hide, worked by hand, first unveiled with the Abu Dhabi Investment Office at Goodwood Festival of Speed.
The Sir Class comes home.
Launched at Yas Marina in 2024 and held as a collector's car ever since, the Sir Class continues on client request - a model on the programme, carried forward in its own design language.
Through the Lens of Riocam
Riocam - the fashion photographer who frames an automobile the way couture frames the body - turns his eye on Kinsō. A campaign in cream and indigo, shot beside Lake Como.
HOF Unveils Kinsō at Fuori Concorso - The Opening of the First Full Season of Car Couture
HOF, the German automotive maison, presents Kinsō at Fuori Concorso 2026 - the first vehicle of its Spring Summer 2027 collection and the opening composition of Car Couture. Vehicle and accessories conceived as one. Available to order from today, with first deliveries from autumn 2026.
HOF Unveils the New Sir Class at the GERCollector Trackday 2025
German luxury car tailor HOF reveals the evolution of an icon: the new HOF Sir Class 2025, unveiled during the GERCollector Trackday at the legendary Nürburgring Grand Prix circuit. Based on the Mercedes-AMG G63 Model year 2025 (W466) with 600+ HP, the new iteration brings the spirit of the track to the road with renewed sophistication and power.
HOF Launches First Collection - Rebel & 1955
German luxury car tailor HOF launches two new G-Class models as part of its first Collection. The HOF Rebel is the world's first customized electric G-Class, while the HOF 1955 presents a vintage design inspired by historic Mercedes-Benz racing cars. Both designed by Etienne Salomé and limited to 10 units each.
HOF Launches the Strongest G-Class in the World
German luxury car tailor HOF launches the most powerful G-Class ever built: the HOF Sir Class. With 1,063 horsepower, this collector's piece was officially revealed ahead of the Abu Dhabi Grand Prix 2024, marking the launch of the HOF brand. The debut was attended by His Highness Sheikh Khalifa bin Sultan Al-Nahyan.
HOF - A New Vision for the Future
The Sir Class marks the dawn of a new era for HOF. Born from Hüppe, a German-based car atelier with over 100 years of history and more than 40 years of expertise in crafting bespoke Mercedes-Benz transformations. HOF represents a bold evolution, led by Ferdinand Peter and supported by Philip Scheimer (former CEO Mercedes-AMG) and designer Etienne Salomé (ex-Bugatti).
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